Brand Awareness
Cutting through the noise isn’t easy. Sparx’s marketing team is skilled at crafting and delivering consistent, compelling, and visually distinctive marketing campaigns that help our clients’ brands stand out from competitors and keep them top of mind with their desired audience through content and collateral.
Advertising Campaigns
Paid campaigns, built and optimized in house.
Marketing Collateral
Brochures, banners, decks, and the print work behind an event.
Enhancing a presentation slide deck through graphic redesign
Marketing Collateral for Dr. Victoria HurthDr. Victoria Hurth, global expert; thought leader in sustainability, ESG, and purpose governance; and Cambridge Institute for Sustainability Leadership Fellow, works globally at the intersection of academia and hands-on business to help companies become drivers of long-term wellbeing for all (sustainability).
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Distinguishing brand personalities with tailored collateral
Marketing Collateral for Pacific Services GroupAt the time Pacific Services Group (PSG) engaged us, they were the parent company to two full-service transfer agencies: Pacific Stock Transfer (PST was acquired by Securitize in 2022) and Capital Transfer Agency (CTA).
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Capturing audience attention with event collateral
Marketing Collateral for Galt FoundationGalt Foundation, a staffing agency for people with disabilities in the United States, entrusted Sparx with creating collateral for events that would convey its identity, expertise, and the value job seekers with disabilities bring to the workplace.
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Crafting a campaign around diverse hiring practices in the mining industry
Marketing Collateral for TPDTPD is a recruiting and staffing agency that has provided workforce solutions for over 40 years across both the US and Canada.
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Increasing brand awareness through values-aligned collateral
Marketing Collateral for Work With Us FoundationWork With Us Foundation is a charity that provides employment opportunities for Canada's historically-excluded populations and connects employers with diverse, untapped talent.
Read the case study →Visual Branding
Identity systems and the social templates that keep them consistent.
Delivering a customized design package
Visual Branding for Salish ElementsSalish Elements is an Indigenous majority-owned company that partners with Indigenous communities to develop green hydrogen projects that respect tradition and nature while bringing fair, equitable economic growth.
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Maintaining a strong and active social media presence
Visual Branding for The Canadian Securities ExchangeThe Canadian Securities Exchange (CSE), also known as the Exchange for Entrepreneurs, has a goal to provide public companies with a combination of cost-efficient access to capital markets and exceptional service.
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Building a consistent social media brand presence
Visual Branding for Imagin MedicalImagin Medical is a publicly-traded medical device technology company, located in Canada and the US, that is seeking to improve the detection of bladder cancer.
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Aligning social media visuals with brand identity and audience needs
Visual Branding for Galt FoundationTo express its brand identity online and increase awareness among job seekers and employers, Galt Foundation, a staffing agency for people with disabilities in the United States, turned to Sparx, a trusted partner who understands Galt’s identity well.
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Creating a cohesive visual identity and brand toolkit
Visual Branding for ClimafideClimafide works to connect and strengthen communities, inspiring collective action. To address climate literacy, they developed Climafide Cards, an interactive engagement tool designed to facilitate meaningful discussions about climate change, sustainability, and social justice.
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Design and build, from a one-page tool to a full site.
Elevating a personal branded website to better promote services
Website Development for Dr. Victoria HurthDr. Victoria Hurth helps leaders learn how to build a sustainable world through her roles as a board member, author, speaker, and more.
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Developing a distinct website for distinct service offerings
Website Development for Capital Transfer AgencyTo cement and express Capital Transfer Agency’s identity and service offerings as unique to the rest of Pacific Services Group’s brands and services, Sparx was tasked with building an entire website for Capital Transfer Agency, a leading corporate services firm for pre-IPO…
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Creating a space uniquely designed for self-directed investors
Website Development for Sparx TradingA one-stop resource for self-directed investors, from newbies to seasoned traders, Sparx Trading provides valuable information on the latest news, up-to-date promotions, and educational material within the Canadian online brokerage space.
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Telling the story of who we are and what we do
Website Development for Sparx’s WebsiteCommunicating our clients’ stories starts with getting it right internally. We created a website that is entirely distinct from our subsidiary, Sparx Trading, while maintaining hallmarks of our brand identity, including our colour scheme and trademark blue X.
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Presenting a unique tool in a time of crisis
Website Development for Halo by TPDWhen the onset of COVID-19 changed workplace structure and ushered in the need to maintain strict social distancing, TPD, a recruiting and staffing agency across the US and Canada, asked Sparx to help raise awareness and inform employers of the Halo social…
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Making e-Delivery insights and resources readily accessible
Website Development for DALBARDALBAR is a leading North American financial services market research and consulting firm performing a variety of ratings and evaluations of practices and communications that are committed to raising the standards of excellence in the financial services and healthcare industries.
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Creating a centralized resource for iron deficiency anemia education
Website Development for Ottawa HospitalThe Division of Hematology at The Ottawa Hospital collaborated with gynecology specialists to launch Building Blood, a quality improvement project aimed at reducing blood transfusion use in the gynecologic population and addressing learning gaps in the management of iron deficiency anemia (IDA)…
Read the case study →Tagline Development
The line a company leads with.
Brand Guidelines
The document that keeps everything else consistent.
