Creating a space uniquely designed for self-directed investors
- Client
- Sparx Trading
- Category
- Brand Awareness
- Deliverable
- Website Development
- Service
- Brand and positioning
What the work was
A one-stop resource for self-directed investors, from newbies to seasoned traders, Sparx Trading provides valuable information on the latest news, up-to-date promotions, and educational material within the Canadian online brokerage space.
Seeing a need for unbiased, straightforward information for Canadian self-directed online investors, Sparx Trading was born and became Sparx Publishing Group’s first marketing case study, complete with its own unique branding. To reflect the needs and user experience of DIY investors, the Sparx team built Sparx Trading’s website from scratch, including pages for deals, reviews, and online brokerage profiles, as well as a downtime tracker and ad space.
