Increasing brand awareness through values-aligned collateral
- Client
- Work With Us Foundation
- Category
- Brand Awareness
- Deliverable
- Marketing Collateral
- Service
- Brand and positioning
What the work was
Work With Us Foundation is a charity that provides employment opportunities for Canada's historically-excluded populations and connects employers with diverse, untapped talent.
When they wanted to boost brand awareness and generate marketing collateral that would support their work to build more inclusive and diverse workplaces, Sparx was ready to rise to the challenge. Delivered on time and on budget, Sparx designed and wrote a diversity and inclusion white paper — both print and digitally as a free download on its website — which we promoted via a Sparx-made banner advertisement and displayed on its WWU Diversity & Inclusion events directory blog posts.
