Enhancing a presentation slide deck through graphic redesign
- Client
- Dr. Victoria Hurth
- Category
- Brand Awareness
- Deliverable
- Marketing Collateral
- Service
- Brand and positioning
What the work was
Dr. Victoria Hurth, global expert; thought leader in sustainability, ESG, and purpose governance; and Cambridge Institute for Sustainability Leadership Fellow, works globally at the intersection of academia and hands-on business to help companies become drivers of long-term wellbeing for all (sustainability).
When Dr. Hurth reached out to Sparx to elevate her presentation slide deck, we jumped at the opportunity to take it to the next level. Using brand and style guidelines provided by Dr. Hurth, our design team reimagined this 12-slide deck, redesigning graphics and figures to tie the elements together while maintaining Dr. Hurth’s signature expertise.
What Dr. Victoria Hurth said
Every time I would present, I would adopt a different look and feel for the slides and the key graphics as I experimented with what worked best. I found it hard to end this experimentation and land on one look and feel that would give identity to the work I am doing. [...] I chose Sparx because they understood not just how to build a visual identity but the objective of the identity I wanted to bring. Being a purpose-driven organization themselves who are trying to lead robustly for the future, they intuitively got the need to straddle academia and hands-on practice, as well as being both professional and dependable but also forward-looking and creative.
