Distinguishing brand personalities with tailored collateral
- Client
- Pacific Services Group
- Category
- Brand Awareness
- Deliverable
- Marketing Collateral
- Service
- Brand and positioning
What the work was
At the time Pacific Services Group (PSG) engaged us, they were the parent company to two full-service transfer agencies: Pacific Stock Transfer (PST was acquired by Securitize in 2022) and Capital Transfer Agency (CTA). These supporting organizations work behind the scenes to ensure the movement of stocks between buyers and sellers in the stock market functions efficiently and accurately. As a whole, PSG represents thousands of publicly listed companies and services hundreds of thousands of shareholders worldwide.
When PSG wanted to align how it promoted its businesses with the different personalities and stakeholders that each subsidiary serviced, PSG turned to Sparx to fulfill its on-demand requests and create marketing deliverables that were distinct but readily identifiable as being part of the PSG family.
Operating under quick-turnarounds, Sparx delivered marketing collateral and event marketing support that presented each subsidiary’s distinct but interrelated identity, including full-page ads, event banners with scannable QR codes, postcards, branded Zoom Backgrounds, one-pagers, and more.
