Developing a new logo and tagline to capture organizational vision
- Client
- KMA Consulting
- Category
- Brand Awareness
- Deliverable
- Visual Branding
- Service
- Brand and positioning
What the work was
Primarily servicing the Caribbean region, KMA Consulting helps organizations strengthen their systems to improve performance, build resilience, and combine success with wellbeing for all through innovation, proven frameworks, and human-centred design.
To level up KMA’s visual branding presence, we collaborated closely with Dr. Alison Gajadhar-Foster, KMA’s Founder. Through a thorough process, consisting of sketching logo concepts and moodboards, creating mockups, applying client feedback, and finalizing design, we were able to realize the company’s vision.
We also created a new tagline for KMA. To achieve this, we considered their desired messaging and keywords, and provided a range of options to the client for feedback. From there, we were able to funnel down to a tagline that KMA felt proud to accompany their new logo.
