Creating a brand guidelines document

Grove Corporate Services, which provides corporate secretarial, financial, marketing, and administrative support for private and public companies, needed help devising and designing a new brand guidelines document. Knowing the importance and power of a strong central source of truth for branding, Sparx was eager to assist.

Our design team worked to brainstorm, outline, and ultimately design a new brand guidelines document, which included pages for the new tagline, voice and tone, logo, typography, colour palette, photography, iconography, and brand applications.

Grove was impressed and pleased with the new professional look and organization of the guidelines document.

My goal was to be known, to change the narrative from ‘who are we’ to ‘oh I know them. That’s the corporate services shop that does it all.’ Sparx can ‘get it’ in a very short period. From consistency of message and brand, we have attracted more partners, friendlies, supporters, and sponsors to enhance the client experience within our ecosystem.