Delivering a customized design package
- Client
- Salish Elements
- Category
- Brand Awareness
- Deliverable
- Visual Branding
- Service
- Brand and positioning
What the work was
Salish Elements is an Indigenous majority-owned company that partners with Indigenous communities to develop green hydrogen projects that respect tradition and nature while bringing fair, equitable economic growth.
Looking to modernize its logo, the team at Salish Elements entrusted Sparx to provide logo design enhancements for maximum visibility and adaptability across diverse platforms, including variations for horizontal, vertical, with/without log, etc. Factoring in colour, font, and outline, Sparx delivered an updated logo that satisfied the client’s needs.
As part of this customized design package, our team also created five custom graphics based on the mockups provided by Salish Elements with the goal of creating a polished, clean, and aesthetically pleasing look in line with its brand. A unique aspect of this project was how technical these graphics were, requiring additional research. After some revisions to get the technical aspects just right, Salish Elements was pleased with the graphics.
What Salish Elements said
Salish Elements needed to quickly create graphics and an updated logo for printed products and documents. Sparx approached us in person and formed a connection with the people at Salish Elements, as well as provided quality graphics when the time came, so we continue to work with them for our graphics needs. Sparx [also] offered advertising opportunities in magazines which allowed us to promote our brand and gave our team valuable marketing experience.
