Making Galt synonymous with staffing

Founded in 1998, Galt Foundation creates positive change by providing, promoting, and expanding employment opportunities for Americans with disabilities across multiple states.

To help raise brand awareness and gain the attention of job seekers with disabilities, Galt turned to Sparx to write copy and design, build ads, monitor and optimize, and conduct comprehensive analytics on an awareness-building and remarketing campaign, which ran on Facebook and Instagram.

Through a refined strategy, the campaign generated over 247,000 impressions, boosted the average click-through rate by 23%, reduced the cost per click by 14.5%, and lowered the bounce rate by 17%. This surge in engagement is a direct response to the campaign's effectiveness. Not only did it captivate and inspire the target audience to further explore Galt's offerings, the heightened visibility served as a solid foundation for future recruitment and engagement initiatives.