Developing a brand-new company tagline

Grove Corporate Services provides full back-end support for private and public companies, including corporate secretarial, financial, marketing, and administrative services. Looking for a new company tagline and support with its brand guidelines, Grove turned to Sparx.

Over the course of roughly two months, the Sparx team completed an audit on brand, service, and target audience; competitive landscape research; and key descriptive word drafting and refining, followed by three rounds of tagline review and revision with key Grove team members. In the end, Sparx successfully came up with a tagline that Grove was excited and proud to use.

One of the main drivers for connecting with Sparx had to do with the challenge of trying to encompass all that Grove does in just a few words. An image, a phrase that best encapsulates the service provider/client partnership. Having worked with Sparx for years, we bypassed the “get to know you phase” and were able to jump in directly with efficiency supported by their thoroughness and service level. ‘Your Company, Our Business’ is now synonymous with Grove. #YCOB.