Case Studies/Brand Awareness/Crafting a campaign around diverse hiring practices in the mining industry
Crafting a campaign around diverse hiring practices in the mining industry
- Client
- TPD
- Category
- Brand Awareness
- Deliverable
- Marketing Collateral
- Service
- Brand and positioning
What the work was
TPD is a recruiting and staffing agency that has provided workforce solutions for over 40 years across both the US and Canada.
When TPD wanted to help mining companies attract and retain crucial roles through essential diversity and inclusion practices, they turned to Sparx. Working alongside TPD, we built a full advertising campaign for promoting diverse hiring practices in mining, including a downloadable guide, landing page, and advertisements which were run across various search engines and social media channels.
Sparx worked within budget to run the campaign successfully, tailoring each element to the desired target audience and geography.
