Building a consistent social media brand presence

Imagin Medical is a publicly-traded medical device technology company, located in Canada and the US, that is seeking to improve the detection of bladder cancer.

Imagin tasked Sparx with helping them build awareness with a variety of stakeholders by enhancing its brand look and feel and revising its social media channels to achieve a consistent brand presence online.

First, we created a custom brand style guide with social media templates, then reported on the performance of various content initiatives and assisted in the creation of collateral, videos, and interviews to thoughtfully tell Imagin Medical’s story. Matching its need for stringent workflows, we published social media posts twice a week, sourcing the information directly, including stats, definitions, and Imagin team highlights.