Telling the story of who we are and what we do

Communicating our clients’ stories starts with getting it right internally. We created a website that is entirely distinct from our subsidiary, Sparx Trading, while maintaining hallmarks of our brand identity, including our colour scheme and trademark blue X.

Following a revamp, our website has a specific aesthetic: retro futurism, which was chosen as a way to visually communicate our values, mission, voice, and ideals. As we continue to strengthen our brand and dive deeper into the purpose-driven space, we are making changes to create a better user experience and express our work models, services, offerings, and portfolio while maintaining our visual brand identity.

The logo that appears at the top of our website is also a dynamic differentiator, as we use it to reflect our commitment to various purpose-driven observances or seasonal changes throughout key moments of the year.