Capturing a new branding direction by developing guidelines
- Client
- KMA Consulting
- Category
- Brand Awareness
- Deliverable
- Brand Guidelines
- Service
- Brand and positioning
What the work was
Primarily servicing the Caribbean region, KMA Consulting helps organizations strengthen their systems to improve performance, build resilience, and combine success with wellbeing for all through innovation, proven frameworks, and human-centred design.
To support KMA’s new branding direction, we worked alongside Dr. Alison Gajadhar-Foster, KMA’s Founder, to brainstorm, outline, and design a new brand guidelines document. The final brand guide captures the key elements of the organization’s identity and visual presence, including sections for “about,” logo, typography, colours, photography, and touchpoints.
Dr. Gajadhar-Foster was thrilled with the final result and was excited to share it with her team to use going forward.
