Help lay the foundations we need to achieve circularity in architectural design, the construction industry, and our structures, communities, and cities with these inspiring resources, including materials from changemakers featured in Circular Economy Magazine.
Climate change doesn’t stop at the border, so neither should climate action. PNW Climate Week brings the Pacific Northwest region together for a week of community-led events—open and accessible for anyone to host and attend—to turn awareness into action.
Looking to attend purpose-driven events? Sparx has compiled a list of networking and learning opportunities taking place in July, August, and September.
The implementation of circular economy solutions at scale requires standardized rules for infrastructure and product design. In this special conversation featured in Circular Economy Magazine, Danielle Holly, Executive Lead, North America of the Ellen MacArthur Foundation, shares exclusive insights garnered from the Foundation’s extensive work as a convenor and trusted voice in the circular economy space.
Before we can scale circular solutions, we need a common foundation for circular economy terms, measurement, and practices. In this Circular Economy Magazine editorial, Michael Leering, Director, Environment & Business Excellence, Standards, at CSA Group, offers insights into the role of standards in advancing the circular economy.
The Ten Lives festival movement is inviting everyone to get their hands dirty and help regenerate the earth, setting a new standard for how events can drive collective impact. Discover the details in this exclusive interview with Louis De Jaeger, Networking and Regeneration, as featured in Circular Economy Magazine.
KORE Outdoors is using its Re-Hub repair program to set a new circular economy standard in the outdoor gear industry. Discover the details of their mission in this interview with Kevin Pennock, Co-Founder and Executive Director, as featured in Circular Economy Magazine.
ISO 59000 is a series of international circular economy standards, designed to provide consensus-based guidelines for implementation without fragmentation. Learn more in this exclusive interview with Professor Martin Charter, Head of UK Delegation/Expert for ISO – TC 323 (Circular Economy), as featured in Circular Economy Magazine.
GRT (Generating Resources For Tomorrow) is applying circular economy thinking to the soil beneath our feet, setting a regenerative standard in resource management. Dig into the details in this exclusive interview with Deanna Woods, Director of People and Product Development, as featured in Circular Economy Magazine.
Cradle to Cradle Products Innovation Institute is providing the benchmark for verified circular economy integration through its science-based certification program. Learn all about their mission in this exclusive interview with Elwyn Grainger-Jones, CEO, as featured in Circular Economy Magazine.
The City of Toronto is guiding a city-wide transition to the circular economy through the steps and standards laid out in its 10-year Road Map for a Circular Toronto. Discover the details in this interview with Meaghan Davis, Manager of Incubation & Design at the City of Toronto, as featured in Circular Economy Magazine.
Circular Innovation Council is reinforcing the circular economy as a foundational strategy, far beyond recycling and waste management, to empower leaders to make coordinated progress. Learn more in this interview with Jo-Anne St. Godard, Executive Director, as featured in Circular Economy Magazine.
ChopValue is setting a circular manufacturing standard through its innovative transformation of disposable chopsticks into furniture. Discover the details in this interview with Alison Lee, Global Marketing Director, as featured in Circular Economy Magazine.
A circular economy for textiles is a thread we desperately need to follow. We spoke with five changemakers we connected with at Explore Circularity Day 2026 in Calgary, Alberta, about their insights into circular textile innovations, solutions, and how everyone can get involved.
Looking for circular economy standards, success stories, and resources to move circularity forward in your organization? Drawing from Circular Economy Magazine contributors and beyond, we’ve gathered over 35 certifications, policy frameworks, roadmaps, case studies, and practical resources to help you build alignment and accelerate the transition towards a circular future.
Looking to attend purpose-driven events? Sparx has compiled a list of networking and learning opportunities taking place in April, May, and June.
The start of 2026 has been fraught with new and existing challenges, but the call to purpose remains loud, and the purpose-driven community is growing. We spoke with guests from the Sparx co-organized Purpose Connections sessions about their hopes for the year ahead and their expert advice for tackling challenges throughout 2026.
Sparx had an incredible 2025! As we begin the next chapter in our purpose-driven marketing journey, we’re reflecting on our biggest moments of the year, including the debut of a new publication, our mission-aligned event circuit, and X-traordinary new partnerships.
Looking to attend more purpose-driven events as part of your New Year’s resolution? Sparx has compiled a list of networking and learning opportunities taking place in January, February, and March.
We joined forces with the purpose-driven community at the Greater Purpose Conference East this October. Dive in for our recap, featuring takeaways from sessions on social purpose storytelling, initiatives doing good for people and planet, and how the event made an impact.
In October, we set our course for the stars at the Recycling Council of Alberta’s Circular Economy Conference in Jasper, Alberta. From interplanetary adventures to food waste reduction initiatives and conversations around sustainability storytelling, here are our key highlights.
The Zero Waste Conference, hosted by Metro Vancouver, in collaboration with the National Zero Waste Council, is returning this November to unite and empower circular economy leaders in Canada and beyond. As a proud partner of the conference, we spoke with Joanne Gauci, Senior Policy Advisor, for unique insights into the Zero Waste Conference’s story and the 2025 iteration of the event.
Beginning as a collaborative effort to discuss and find solutions for managing solid waste, particularly in the unique coastal environment of British Columbia, Coast Waste Management Association (CWMA) has come a long way in its 30 years. We spoke to four long-standing team members to learn about the past, present, and future of this world-changing organization.
Just over 10 years ago, on September 25, 2015, representatives from all 193 member countries gathered at the UN in New York to adopt the 2030 Agenda for Sustainable Development with a promise to fix everything from climate change to gender inequality by 2030.
Circular Innovation Council (CIC) has been putting circular economy concepts into action in Canada since 1978, including through a variety of programs like Circular Economy Month, which takes place every October. As a proud collaborator and a circular economy supporter, we spoke with CIC to tell their story and share insights on Circular Economy Month.
Looking to attend purpose-driven events? Sparx has compiled a list of networking and learning opportunities taking place in July, August, and September.
In April, we travelled to Montréal to attend the Canadian Circular Economy Summit, a key event focused on accelerating Canada’s transition to a circular economy. From the launch of Circular Economy Magazine to thought-provoking panels, workshops, and immersive experiences, here are our key highlights.
La Ville de Montréal mobilise ses acteurs locaux pour faire progresser l’économie circulaire. Découvrez leur mission dans cette entrevue exclusive avec Marie-Andrée Mauger, membre du Comité exécutif, parue dans Circular Economy Magazine.
Twenifor trouve une nouvelle utilité aux matériaux abandonnés sur les chantiers. Découvrez leur mission dans cette interview exclusive de Vincent Croteau, directeur du développement commercial, parue dans Circular Economy Magazine.
Reverse Logistics Group (RLG) and Reconomy are using digital tools and data-driven insights to get closer to a circular economy. Learn all about their mission in this exclusive interview with Brad Wright, Executive Vice President of RLG Americas, as featured in Circular Economy Magazine.
L’Oréal Canada is centring circularity, from its formulas to merchandising and its customers to suppliers. Discover the details in this interview with Maya Colombani, Chief of Sustainability & Human Rights, in collaboration with Patricia Miotto, Communications & Engagement Manager, Sustainability & Human Rights, as featured in Circular Economy Magazine.
Fashion Takes Action (FTA) and the Canadian Circular Textiles Consortium (CCTC) are taking a collective action approach to tackle the deeply flawed “take-make-waste” textile industry model. Discover the details in this exclusive interview with Kelly Drennan, Founding Executive Director of Fashion Takes Action, as featured in Circular Economy Magazine.
Fondaction repense notre système économique en investissant dans des entreprises circulaires de petite taille pour créer des emplois, réduire les inégalités et lutter contre le changement climatique. Découvrez leur mission dans cette entrevue exclusive avec Daniel Normandin, Mathieu Sasseville, Directeur des investissements durables et d’impact, parue dans Circular Economy Magazine.
The circular economy makes Canada more economically prosperous, environmentally sustainable, and socially equitable, but achieving this requires collective action. In this Circular Economy Magazine editorial, Paul Shorthouse, Managing Director of Circular Economy Leadership Canada, and Jo-Anne St. Godard, Executive Director of Circular Innovation Council, share The Circular Economy Action Plan for Canada, a guiding framework to galvanize businesses, governments, communities, and other stakeholders toward a circular economy.
The circular economy is gaining momentum as a sustainable alternative to the linear economy. In this Circular Economy Magazine editorial, Paul Shorthouse, Managing Director of Circular Economy Leadership Canada, and Jo-Anne St. Godard, Executive Director of Circular Innovation Council, share seven major trends shaping the future of circularity.
Debrand is maximizing the value of the world’s finite resources by embracing circular economy principles. Learn all about their mission in this exclusive interview with Amelia Eleiter, Co-Founder and CEO, as featured in Circular Economy Magazine.
CSA Group is developing universal standards that address circularity principles and champion its adoption. Learn more in this exclusive interview with Michael Leering, Director of Environment & Business Excellence, as featured in Circular Economy Magazine.
Le CERIEC utilise des laboratoires d’accélération et des projets expérimentaux pour accélérer la transition du Québec vers une économie circulaire. Découvrez leur mission dans cette entrevue exclusive avec Daniel Normandin, Directeur du CERIEC et Directeur exécutif du RRECQ, parue dans Circular Economy Magazine.
Canada Plastics Pact’s collaborative efforts are keeping the right plastics in the economy and all plastics out of people, animals, and nature. Discover the details in this interview with Cher Mereweather, Managing Director, as featured in Circular Economy Magazine.
Looking to attend purpose-driven events? Sparx has compiled a list of networking and learning opportunities taking place in April, May, and June.
Purpose follows two changemakers igniting a movement toward wellbeing economies and pushing for change at the highest level. Discover our review and key takeaways from this impactful documentary.
Looking to attend purpose-driven events? Sparx has compiled a list of networking and learning opportunities taking place in January, February, and March.
Water First, a non-profit organization, is collaborating with Indigenous communities in Canada to address local clean water challenges through education and training. Discover the details in this exclusive interview with Brenda Lapell, Digital Communications Manager, as featured in Make The World Better Magazine.
SHARC Energy is saving water while reducing emissions and energy consumption by developing and installing innovative wastewater energy systems. Learn more in this exclusive interview with Hanspaul Pannu, CFO and COO, as featured in Make The World Better Magazine.
RainStick Shower is helping Canadians save water from the comfort of their homes through innovative and sustainable technology. Learn all about their mission in this exclusive interview with Alisha McFetridge, Co-Founder, as featured in Make The World Better Magazine.
Pauquachin First Nation has created a holistic marine program to turn the tide on the Nation’s main shellfish harvesting beach’s nearly three-decade closure and spark reconnection through environmental stewardship. Learn more in this exclusive interview with the Pauquachin First Nation, as featured in Make The World Better Magazine.
Passion is a powerful motivator for positive change. Yet, many Canadians, especially youth who face barriers, feel disconnected from marine environments, despite how integral water is to all of our lives. With the right education and experience, however, we can ignite a love for our waterways that leads to far-reaching impact. We spoke with Alison […]
Watersheds play a significant role in conservation and as economic engines, both in BC and beyond. In this Make The World Better Magazine editorial, Alan Shapiro, Principal at environmental consultancy Shapiro & Company and an advisor for Working for Watersheds, explores the importance of working in collaboration to bridge the concept of “watershed economy” into the mainstream.
Water is the essence of life, but our global freshwater demand is expected to exceed the global water supply by 2030. In this editorial, featured in Make The World Better Magazine, Kariann Aarup, VP of Program Development and Impact at AquaAction, provides insights into the work being done by AquaAction and a collection of organizations from its community of 85+ water entrepreneurs to make an impact in watersheds, communities, and local economies across North America.
CleanHub is connecting coastal communities with waste collection solutions to prevent plastic pollution from reaching our waterways. Learn more in this exclusive interview with Joel Tasche, Co-Founder and Co-CEO, as featured in Make The World Better Magazine.
Canada’s Ocean Supercluster, a national ocean cluster, is convening partnerships to develop solutions to shared ocean challenges. Learn all about their mission in this exclusive interview with Nancy Andrews, Chief Engagement and Communications Officer, as featured in Make The World Better Magazine.
The Brilliant Blue Challenge, founded by Brilliant Labs, is empowering youth around the world to access opportunities in the blue economy and bring innovative ocean-based solutions to life. Discover the details in this exclusive interview with Omar Hussein, Brilliant Blue Challenge Director at Brilliant Labs, as featured in Make The World Better Magazine.
4ocean is helping to put an end to the ocean plastic crisis and creating a sustainable future for our planet. Learn more in this exclusive interview with Alex Schulze, Co-Founder and CEO, as featured in Make The World Better Magazine.
Looking to attend purpose-driven events this fall? Sparx has compiled a list of networking and learning opportunities taking place over October, November, and December.
Dive into our list of valuable resources that will help you learn more about today’s most pressing water-related challenges, take tangible action to protect our oceans and waterways, help conserve this precious resource, and make a lasting positive impact.
Earlier this year, we travelled to Chicago to attend Circularity 24, a game-changing conference focused on all things circular economy, presented by Trellis. Dive in to discover our highlights, including insights from panels and exhibits, changemakers we connected with, and more.
Want to add purpose-driven events to your summer schedule? Sparx has compiled a list of networking and learning opportunities taking place this July, August, and September.
Canadian Purpose Economy Project is calling social purpose businesses in Canada to unite around a common goal: building an economy that centres the wellbeing of all Canadians. Learn all about their mission and how they’re accelerating Canada’s transition to a purpose economy in this exclusive interview with Mike Rowlands, President & CEO at Junxion Strategy and one of the Founding Champions of the Canadian Purpose Economy Project.
The Purpose Business is getting businesses in Asia on board with organizational purpose and propelling them toward a sustainable future. Learn all about their mission in this exclusive interview with Pat Dwyer, Founder, as featured in Make The World Better Magazine.
The Scottish Government is on a mission to build a better life for all its citizens by following a wellbeing framework that will help reduce inequalities and power a just transition to a green future. Learn more in this exclusive interview with Dr. Gary Gillespie, Director and Scottish Government Chief Economic Adviser, as featured in Make The World Better Magazine.
Network of Wellbeing is connecting changemakers passionate about wellbeing and pushing back against negative messages with practical examples to inspire tangible action toward a sustainable world. Discover the details in this exclusive interview with Roger Higman, Director, as featured in Make The World Better Magazine.
NATIVA is helping businesses in Italy and beyond embrace a new way of thinking and acting that will accelerate the transition to a purpose-driven economic paradigm that generates wellbeing for all. Learn more in this exclusive interview with Eric Ezechieli, Co-Founder, as featured in Make The World Better Magazine.
Inspired Villages, a retirement village brand operating in the United Kingdom, is dispelling misconceptions about aging while creating sustainable living communities that centre wellbeing and purpose. Learn more in this exclusive interview with Jamie Bunce, CEO, as featured in Make The World Better Magazine.
Anglian Water, a company operating in the East of England, is causing waves in the water industry by demonstrating what a business that has set purpose at the heart of its constitution looks like. Learn more in this exclusive interview with Andy Brown, Group Chief Sustainability Officer, as featured in Make The World Better Magazine.
Transitioning to a Wellbeing Economy that centres purpose and sustainability may sound like an optimist’s dream, but not only is this change possible, it’s actually practical. Dr. Victoria Hurth and Professor Lorenzo Fioramonti explore how the organizations featured in the Wellbeing Economy edition of Make The World Better Magazine represent an ongoing global revolution.
To overcome today’s crises, we need to band together and pin down our shared goal: sustainability. Dr. Victoria Hurth and Professor Lorenzo Fioramonti provide a deep dive into what we need to do to achieve collective wellbeing for all through the Wellbeing Economy, and how purpose-driven organizations and good governance can help us unleash meaningful work and lives, making sustainability a reality.
Wellbeing Economy Alliance Canada is on a mission to rewrite our economic story by building a hub to champion the global Wellbeing Economy movement in Canada. Discover the details in this exclusive interview with Tara Campbell, Wellbeing Economies Manager at the David Suzuki Foundation, as featured in Make The World Better Magazine.
Therme Group, a global wellbeing pioneer, is addressing collective wellbeing gaps in urban settings by creating inclusive and sustainable wellbeing resort experiences that foster health, connection, and community. Learn more in this exclusive interview with Duncan Newbury, VP of Brand and Global Marketing Director.
The Wellbeing Economy is a purpose-first model that places people and planet at the centre, ensuring long-term sustainability for all. We’ve compiled a list of resources you can use to learn more about the Wellbeing Economy, strengthen your purpose-driven organization, and take active steps toward building collective wellbeing. Check out this guide to get started.
Looking to attend purpose-driven events? Sparx has compiled a list of networking and learning opportunities taking place over April, May, and June.
Show your love for people and planet with our sustainable Valentine’s Day gift-giving guide.
Sustainability Advantage is providing sustainability champions worldwide with the tools they need to accelerate their work and make a lasting impact. Discover the details in this exclusive interview with Bob Willard, Founder, as featured in Make The World Better Magazine.
Not My Problem is sparking conversations and inspiring folks to engage with the climate space by telling positive stories and sharing solutions. Learn more in this exclusive interview with Naman Bajaj, Content Writer and Founder, as featured in Make The World Better Magazine.
Squirrel News is helping readers face today’s most troubling challenges with hope and clarity by sharing solutions-focused, constructive news stories. Read all about their mission in this exclusive interview with Jonathan Widder, Founder, as featured in Make The World Better Magazine.
Sage Initiative is shifting the narrative and ushering in true economic reconciliation by supporting Indigenous womxn in the impact investment space. Learn all about their mission in this exclusive interview with Sage Lacerte, Founder & CEO, as featured in Make The World Better Magazine.
RIPPLE of CHANGE is uplifting changemakers by sharing their stories with like-minded audiences to create a powerful ripple effect that can spread across the globe. Discover the details in this exclusive interview with Whitney Larson, Creative Director, as featured in Make The World Better Magazine.
Love Food Hate Waste Canada is equipping Canadians to take up the fight against climate change, right from the comfort of our kitchens. Learn all about their mission and prevention-first approach to ending food waste in this exclusive interview with Joanne Gauci, Campaign Manager, as featured in Make The World Better Magazine.
Intersectional Environmentalist is spreading awareness and inspiring action around the intersectional environmentalism movement, which uplifts historically-excluded communities disproportionately impacted by climate change. Learn more in this exclusive interview with Sabs Katz, Co-Founder and Partnerships Lead, as featured in Make The World Better Magazine.
David Suzuki Foundation is applying its 30 years of experience to educate and empower Canadians to build a more sustainable world and drive positive change at all levels, from personal to governmental. Learn more in this exclusive interview with Craig David Long, Content Manager, as featured in Make The World Better Magazine.
Brown Girl Green is closing gaps in the fight against climate change and building a powerful community through content, conversation, and a dash of radical vulnerability. Learn more in this exclusive interview with Kristy Drutman, Founder, as featured in Make The World Better Magazine.
Asparagus Magazine is amplifying efforts to fight climate change by sharing stories that inspire and encourage readers on their sustainable living journey. Learn more in this exclusive interview with Jessie Johnston, Founder, Publisher, and Editrix-in-Chief, as featured in Make The World Better Magazine.
This November, Sparx returned to the Zero Waste Conference in Vancouver. We’re sharing our takeaways from this inspiring event, including pathways for circular economy solutions, the role of storytelling in advancing sustainability, and exciting zero-waste innovations.
Start the year off strong by connecting and collaborating with like-minded professionals, discovering unique solutions to today’s greatest challenges, and furthering your impact at purpose-driven events. Read on for our list of networking and learning opportunities taking place over January, February, and March.
Join us in reflecting on the brightest moments of 2023, including new partnerships, event memories, and Make The World Better Magazine milestones. Plus, we’re debuting our social purpose statement and offering an exclusive look at what’s coming up in 2024.
Spread holiday cheer and positive impact with our sustainable gift-giving guide.
Dive in to discover the impact of Make The World Better Magazine, including engagement and stats, distribution and milestones, and participant testimonials.
We were excited to participate in the Summit on Responsible Investment 2023 in Kelowna this summer. Dive in to discover our highlights, including professionals we met and insights we gained, takeaways from the Dr. Victoria Hurth keynote and our Make The World Better panel, and the tangible impact of the event.
Following the 2023 Zero Waste Conference, we’re sharing our impressions and takeaways from the Canadian Circular Economy Summit, including what the event space was like, circular economy insights that could help drive action, and the critical need to educate audiences.
Get perspectives from each member of Sparx’s diverse team and learn all about our journey to becoming a purpose-driven agency, our team and initiatives, and where we hope to go next.
Amplifying good is a central part of our mission. That’s why we’ve compiled a list of resources you can use to give your purpose-driven efforts a boost or become an amplifier for causes that matter to you. Check out this guide to get started.
Our fourth annual Make The World Better Day was a success! Read on to discover what purpose-driven activities we got up to and what we learned, from taking action in honour of National Day for Truth and Reconciliation to our shoreline cleanup.
Find out how you can support Make The World Better Magazine and become part of a new purpose-driven community with our Patreon page.
This summer, Sparx travelled to Toronto for the Social Finance Forum 2023, a hybrid event presented by Future of Good and SVX. Read on for our key takeaways, including changemakers we learned from, the state of social finance in Canada, and the need for re-imagining power in the impact finance space.
Uncover unique perspectives, connect and collaborate with values-aligned professionals, and further your impact at purpose-driven events happening this fall. Read on for our list of networking and learning opportunities taking place over October, November, and December.
BIPOC Sustainability Collective is a growing Vancouver-based community that supports BIPOC sustainability and climate professionals who have experienced discrimination in the sector. Learn more in this exclusive interview with Rita Steele, Founder, as featured in Make The World Better Magazine.
Meaningful Access Consulting is not only creating accessible spaces for everyone, this organization is also changing how accessibility is viewed, proving it’s a critical part of diversity, equity, and inclusion that impacts us all. Learn more in this exclusive interview with Karin Pasqua, Co-Founder and Accessibility & Universal Design Consultant.
Benevity connects businesses with the resources they need to make a global impact, proving that diversity, equity, and inclusion efforts have the capacity to reach far and wide. Benevity has also deeply embedded DEI into their corporate culture, paving the way by walking their talk. Learn more in this exclusive interview with Janeen Speer, Chief People Officer.
Bakau Consulting helps combat oppression by educating businesses on how to create environments that are safe, diverse, equitable, and inclusive for everyone. Learn more in this exclusive interview with Cicely Belle Blain (they/them), Founder & CEO, as featured in Make The World Better Magazine.
Taking Ownership PDX is building an inclusive and equitable future for Black homeowners and small business owners in Portland through reparations and by rallying compassionate allies. Read all about their mission in this exclusive interview with Randal Wyatt, Founder & Executive Director, as featured in Make The World Better Magazine.
Diversity in Sustainability is committed to ensuring the sustainability sector is able to complete its mission — and embracing diversity, equity, and inclusion is essential to doing just that. Read all about their efforts in this exclusive interview with Marie Jurcevic, Co-Founder.
The Canadian Centre for Diversity and Inclusion is a charitable organization on a mission to build a more inclusive Canada for everyone by helping organizations understand the value of developing and implementing DEI practices and plans. Learn more in this exclusive interview with Anne-Marie Pham, CEO.
In order to live in a world that’s truly diverse, equitable, and inclusive, we need to embed love and light into all we do, especially when it comes to our reconciliation journey. We had the opportunity to sit down with Sxwpilemaát Siyám / Chief Leanne Joe, one of sixteen Hereditary Chiefs of the Squamish Nation, to discuss her perspective on DEI. Read the full story, as featured in Make The World Better Magazine.
Sparx recently attended the NMA:B2B Awards Luncheon, an event in Toronto to celebrate the best of the best of the best in Canadian B2B magazine publishing. Read on to learn more about the event, what we got out of it, and our key takeaways.
Marketing with purpose starts with getting it right internally. After all, how can we help clients market their impact-driven story if we don’t walk our talk too? Explore Sparx’s defining characteristics and discover how we’re living our commitment to purpose-driven marketing, every day.
Sparx had a busy June, full of learning, networking, and collaborating to further our mission of making the world better. Check out where we were and what we did in our June Purpose-Driven Events Recap blog.
Raven Indigenous Capital Partners works with Indigenous enterprises to bridge the economic gap and end economic exclusion so everyone can thrive. We had the opportunity to sit down with Paul Lacerte, Founding Managing Partner. Read the full story, as featured in Make The World Better Magazine.
As a purpose-driven organization, we’re always looking to better ourselves by expanding our diversity, equity, and inclusion knowledge and efforts. Check out these DEI resources we’ve compiled from individuals and organizations that are experts in the space, plus a few of our own DEI marketing guides.
Looking to break into the e-commerce and digital marketing scene? The Canada Digital Adoption Program offers a grant that can help you make a strong start without breaking the bank. Learn all about this game-changing grant, including how it can be used, eligibility requirements, and the application process with our quick and simple guide.
Celebrate the dad in your life with our Sustainable Father’s Day Gift-Giving Guide, full of purpose-driven gift ideas that are sure to brighten his day while benefiting people and planet.
We need the circular economy to become a household word so we can protect the planet for generations to come. Sparx has compiled our circular economy marketing advice from across multiple blog posts so sustainability champions can find the tips they need quickly and effectively. Check it out for advice you can start using right away.
Celebrate the mom in your life with our Sustainable Mother’s Day Gift-Giving Guide, full of purpose-driven gift ideas that are sure to brighten her day and positively impact people and planet.
Make this summer purpose-driven by connecting with like-minded professionals at mission-aligned events. Sparx has compiled a list of networking and learning opportunities you won’t want to miss. Read on to discover what’s happening in the purpose-driven space this July, August, and September.
When CAMSC-certified brands communicate their diversity, everyone wins. Discover why and how CAMSC-certified companies should engage with DEI marketing in our purpose-driven guide, and get actionable tips you can start using right away.
Looking to connect with like-minded professionals at purpose-driven events? Sparx has compiled a list of networking and learning opportunities taking place over the next three months. Read on to discover what’s happening in the purpose-driven space this April, May, and June.
Spring Activator is on a mission to make impact entrepreneurship mainstream through values-aligned capital. Learn more in this exclusive interview with Keith Ippel, Co-Founder & Co-CEO, and Caroline von Hirschberg, Co-CEO.
The Circular Opportunity Innovation Launchpad and Our Food Future are driving local collaborations to achieve Canada’s net-zero targets. Learn more in this exclusive interview with Andrew Telfer, Lead of Circular Opportunity Innovation Launchpad and Development.
Vancity is building lasting positive change for people and planet and challenging financial services norms. Learn more in this exclusive interview with Andrea Harris, VP of Impact Strategy, as featured in Make The World Better Magazine.
Una Terra is backing sustainable solutions to fight climate change with a model that combines passion, purpose, and profit. Learn more about their mission in this exclusive interview with COO and Founding Partner, Chiara Covone.
Harvest Impact uses social finance to nourish circular economy initiatives and create a community-driven food network. Read all about their mission in this exclusive interview with Executive Director Julia Grady, as featured in Make The World Better Magazine.
Foresight Canada is determined to propel Canada to first place in the race for net-zero. Learn all about this game-changing cleantech accelerator in this exclusive interview with CEO Jeanette Jackson, as featured in Make The World Better Magazine.
Coast Capital Savings is connecting communities with the financial opportunities they need to thrive. Discover how they’re catalyzing positive impact in this exclusive interview with Erin McKinley, Senior Manager of Public Relations.
The Black Opportunity Fund is improving the well-being of Black communities and dismantling the impacts of anti-Black racism. Learn more in this exclusive interview with one of the founders and member of the Board of Directors, Dennis Mitchell, and Executive Director, Craig Wellington.
Get inspired with our Sustainable Valentine’s Day Gift-Giving Guide and discover romantic ideas that will have a positive impact on your sweetheart and the planet.
While many consumers would like to buy products and services that are better for the world, only a fraction do. This value-action gap is a difficult chasm to cross, but for purpose-driven brands we believe it’s essential to reframe consumers as investors to improve marketing outcomes. Want to know where and how to begin? We’ve compiled six great recommendations to kickstart your impact marketing and narrow the value-action gap.
Circular Economy Leadership Canada (CELC) is on a mission to create a network of networks that will advance the circular economy. Learn more in this exclusive interview with Managing Director Paul Shorthouse, as featured in Make The World Better Magazine.
Textile Lab for Circularity is unravelling the take-make-waste cycle and weaving a circular model for the fashion industry. Learn more in this exclusive interview with Megan Bourassa, Impact Strategist & Project Manager.
To make their impact story shine, many purpose-driven companies seek a marketing specialist to hire. But finding the right fit for the role is no simple task. Sparx is here to provide insight that will help purpose-driven brands find the best solution for their marketing needs.
Circular Rubber Technologies is closing the loop on the huge problem of giant tire waste. Discover how in this exclusive interview with Co-Founder & CEO Maartje van der Sande, as featured in Make The World Better Magazine.
Certified B Corporations (aka B Corps) share a commitment to a better way of doing business. As part of our mission to help companies and organizations that are making the world better succeed, we’ve compiled a list of three marketing best practices B Corps can leverage to stand out among their peers.
Enerkem offers disruptive clean technology that transforms non-recyclable waste into a sustainable source of power. Learn more in this exclusive interview with Valerie Gonzalo, Public Relations and Communications Consultant.
The Sparx team is proud to announce that we are now a CAMSC-certified business! What does this certification mean and how does it impact our mission to make the world better? Read on to find out more.
EcoMeter is connecting Vancouverites with sustainable dining options. Learn about this community-based resource hub in this exclusive interview with Jill Robinson, Project Manager at the Faculty of Medicine at the University of British Columbia and EcoMeter Project Co-lead.
Does holiday waste make you feel like the Grinch? Discover eco-friendly gift ideas with Sparx’s Sustainable Gift Giving Guide and grow your zero-waste efforts three sizes this season.
Secret Santa is coming to town. In order to ensure our efforts to make the world better never take a holiday, Sparx has put a circular twist on this workplace tradition.
Project Learning Tree Canada is growing the next generation of conservationists through environmental education and forest literacy. Learn more about their mission in this exclusive interview with Jessica Kaknevicius, Vice President of Education.
FoodMesh is on a two-fold mission to combat food insecurity and bring an end to food waste. Learn more in this exclusive interview with Co-Founder & CEO Jessica Regan, as featured in Make The World Better Magazine.
Too Good To Go is connecting consumers and businesses with sustainable solutions and saving millions of meals worldwide. Discover how in this exclusive interview with PR Manager Sarah Soteroff, as featured in Make The World Better Magazine.
This October, Sparx stepped into the ring to help fight social isolation in Vancouver. Discover what we learned at Brand Battle For Good 2022 and what victory truly means to impact-driven organizations.
Susgrainable’s upcycled baking mixes are a circular (and delicious) solution that improves the health of both people and planet. Discover how their mission to rescue grain makes the world better in this exclusive interview with CEO Marc Wandler.
Sparx recently attended the Zero Waste Conference in Vancouver, a game-changing event packed with incredible insights into the circular economy and how to build a waste-free future. Here are our key takeaways from this inspiring event.
Brands for Better Foundation is uniting impact-driven brands in order to tackle today’s most pressing issues. Learn more in this exclusive interview with Karla Peckett, VP Brand at SOLE/ReCORK and Founder & Executive Director of Brands for Better Foundation.
Circular economy companies in Canada trying to amplify their good work often need a sidekick on their bold, impact-driven journey. And there’s no better helper to your marketing efforts than the age-old practice of storytelling. Why and how can storytelling help you win hearts and minds? You’ll have to keep reading to find out.
Be at the forefront of the circular economy, a game-changing model of production and consumption that is newly entering the mainstream. Sparx is giving you a sneak peek of our upcoming issue of Make The World Better Magazine, including getting first-hand access, plus a refresh of past issues.
Ecosystem Services Market Consortium is improving soil health across the US and creating a winning climate change solution for everyone. Read all about their work in this exclusive interview with Communications Director Thayer Tomlinson.
Moment Energy is repurposing electric vehicle batteries in order to fuel a clean, reliable, and affordable future for all. Learn all about this impact-driven energy storage company in this exclusive interview with Co-Founder & CEO Edward Chiang.
ReFeed Canada is building a sustainable food system to combat food insecurity and close the loop on food waste. Discover how in this exclusive interview with Stuart Lilley, CEO & CVO, as featured in Make The World Better Magazine.
Solaires is empowering positive environmental impact through the development of affordable solar energy technology. Learn more about their mission in this exclusive interview with Marketing and Business Development Manager Carolina Betancourt.
As a commitment to living our values, Sparx signed onto the UN Global Compact’s Sustainable Development Goals program in October 2021. Through this program, we’re using our skills as a purpose-driven marketing agency to make the world better. Here’s an update on our SDG goals so far.
Bluebird Grain Farms is on a mission to inspire other US farms to follow in their regenerative footsteps and grow for the next generation. Learn more in this exclusive interview with Brooke Lucy, Co-Owner, Marketing, Sales & Product Development.
Cascadia Seaweed is challenging our understanding of farming and harvesting a game-changing underwater crop. Learn more in this exclusive interview with Erin Bremner-Mitchell, Manager of Communications and Engagement.
EMKAO foods is using the world’s love of chocolate to improve the lives of farmers in Cameroon and build a more sustainable future. Discover how in this exclusive interview with Ayissi Nyemba, Founder & CEO, as featured in Make The Word Better Magazine.
Nada Groceries is simplifying food for the sake of both people and planet by removing all the unnecessary bells and whistles from otherwise healthy groceries. Learn more in this exclusive interview with Co-Founder & CEO Brianne Miller.
A look at the complex relationship between impact companies and the insurance industry
Canadian Organic Growers is on a mission to build a Canadian agricultural system that is truly organic. Learn how their advocacy work not only educates but empowers in this exclusive interview, as featured in Make The World Better Magazine.
As consumer demand for sustainability increases, so are the false or misleading claims, known as “greenwashing.” To help your brand avoid this pitfall, authentically make the world better, and seek the rewards of green marketing, check out these three helpful tips.
Your organization has big dreams of making the world better. Chances are, there are people out there who share those same dreams and values. Leading with your values in your content marketing efforts can help grow a loyal, likeminded following, which can result in positive long-term benefits. Here’s our guide to leading with your values in content marketing.
Your purpose-driven organization is thinking outside of the box to make the world better. Similarly, your marketing efforts may also need some “out of the box” thinking to effectively communicate your impact and convince customers that you’re the environmentally and socially-conscious choice. Here’s Sparx’s guide to overcoming challenges that are unique to sustainable marketing.
Your organization is making the word better. Marketing can help you spread the word and achieve your impact goals. These days, marketing doesn’t have to be a luxury that breaks the bank. Here’s how to up your purpose-driven marketing game on a budget.
Heal Mary provides a patient-empowered platform that makes clinical trials accessible to people of all backgrounds. Learn more about their mission to connect everyone with the best possible health outcomes in this exclusive interview with Founder Cassandra Hui.
QMUNITY is a LGBTQ2SAI+-specific resource and community centre in British Columbia that’s on a mission to provide safe and welcoming communal spaces. Learn more in this exclusive interview with Visual Communications Designer, Tamara Touma.
ShareWares is disrupting the single-use status quo and rebelling against take-out packaging waste with their closed-loop reuse services. Learn all about their mission in this exclusive interview with CEO Cody Irwin.
Raising the Roof is working to break the cycle of poverty through long-term solutions to homelessness. Learn more in this exclusive interview with Leslie Bellingham, Director of Resource Development and Communications, as featured in Make The World Better Magazine.
Big Brothers of Greater Vancouver uses mentorship to help improve the lives of disadvantaged youth. Discover how they’re creating community-wide positive impact in this exclusive interview with Mandy Wong, Development and Marketing Manager.
Your company is working to make the world better. But how do you know the initiatives and campaigns you’re undertaking are having a tangible impact? And how close are you, really, to reaching your business and mission-driven goals? Here’s our guide on how to set SMART goals in cause marketing.
Salt Spring Coffee is filling Canadians’ cups with positive impact. Learn how they’re brewing up good for people and planet in this exclusive interview with Veronica Meas, Digital Marketing Specialist.
Plan International Canada is on a mission to help children in underdeveloped countries reach their full potential. Learn more about how they’re promoting gender equality and safeguarding children’s rights in this exclusive interview, as featured in Make the World Better Magazine.
Actionable ways purpose-driven brands can amplify impact online
Try as we might, the human brain is not impervious to holding unconscious assumptions, beliefs, attitudes, and stereotypes about certain groups, also known as unconscious biases. This can have unwanted consequences for your organization, but if you challenge these unconscious biases, there are many benefits. Here’s our guide on how to address them.
Content may be king, but it also requires a significant investment of effort and resources. Constantly churning out new content pieces to be your next “crowning achievement” requires a lot of researching, writing, editing, approving, and publishing. That’s why we’ve outlined five ways to repurpose evergreen content and reap the many benefits of doing so.
It seems like more and more people are taking control of their wealth through self-directed investing. However, trying to find comprehensive information about online brokerages isn’t always easy. That’s why Sparx Trading was born. Find out how Sparx Trading helps make the world better via successful content marketing that empowers Canadians to improve their financial wellbeing with accessible and valuable content.
Following the heightened activity of ongoing ground-breaking movements like Black Lives Matter, there has been a groundswell of corporate engagement on issues that affect marginalized folks, including within marketing campaigns. There are many benefits to adding diversity to your marketing efforts, but in order to avoid performative or disingenuous “woke-washing,” we’ve created a guide on how to do it in an authentic, actionable way to truly make the world better.
Impact organizations, companies with a goal of positive social, cultural, or environmental impact, are on the rise. However, how do these organizations broadcast their message to reach the right people with the right message? Here’s our guide to creating a marketing strategy to effectively and authentically promote your impact organization.
More employees than ever worked from home during the COVID-19 pandemic. As we enter a post-lockdown reality, many professionals are considering working remotely on a permanent basis to both better themselves and the environment. Here’s our list of 8 benefits of working from home that can help make the world better.
June is Pride month, which means it’s a great time for your organization to live its values and support the LGBTQ+ community. However, it’s important to make sure your efforts aren’t “rainbow-washing.” Here’s our guide on how to be a true ally this Pride month, and beyond.
When it comes to your brand strategy, no detail is too small. Even our font helps get key messages about Sparx Publishing Group across, including who we are, what inspires us, and what we think the future holds. Keep reading to learn more about our typeface, Proxima Nova, and how it reflects our anything-is-possible brand and values.
Sustainability can be a powerful key to unlocking previously untapped markets. Doing things differently makes us think and innovate – and as it turns out, that’s a trait consumers will pay more for. Read on for entrepreneurs that inspire us and Sparx’s 3 Ps of sustainability.
Online advertising is big business, but it can be daunting to the uninitiated. The marketing experts at Sparx Publishing Group break down this sometimes confusing world and explore the future of advertising.
Doing better isn’t always easy, but it’s definitely worth pursuing. We took Sparx Publishing Group’s mission of “Content to make the world better” and put it into action. Check out some of the initiatives we undertook, and discover the lessons we learned along the way.
Sparx Publishing Group’s in-house publication, SparxTrading.com, recently released the latest issue of the Look Back / Look Ahead magazine, a one-of-a-kind series that provides a unique glimpse into the world of do-it-yourself investing. Learn more about the magazine and about how Sparx Trading aims to impact the world with this valuable content.
Doing marketing work in a remote environment has its challenges, but leaning into effective communication can make your team just as agile as when working in the office together. Each segment of the Sparx Publishing team shares some essential tips for working from home effectively, from using video calls to setting boundaries to taking breaks.
Sparx Publishing Group shares three TED Talks that capture the essence of our motto of “content to make the world better,” which we hope will spark inspiration in our audiences. By watching these talks, viewers will learn how to tell a good story, expand their mission, and spread goodness through innovation within their community.
The final installment of our three-part series on business blogging includes tips for putting together a highly effective blog, with examples that companies can learn from. In addition, Sparx provides information about alternative digital marketing tools that can help elevate your brand.
Optimism, out-of-the-box thinking, and pioneering ideas – that’s just a typical day’s work for forward-thinking marketing leaders Seth Godin, Simon Sinek, and Marie Forleo. And they’re all striving, each in their own way, to help make the world better.
This is the second installment of our three-part series on business blogging. It covers four important drivers that determine whether or not your company blog will succeed: commitment, continuity, competition, and cost.
Understanding core marketing concepts is one of the keys to success in business. To help, Sparx Publishing Group has compiled a list of marketing terms that you need to know. We will update this list with more terms on a regular basis, so be sure to bookmark this blog post and check back frequently!