30+ Eco-Friendly and Zero-Waste Gift Ideas for the Holidays 2023
Spread holiday cheer and positive impact with our sustainable gift-giving guide.
Marketing and Communications
30 posts
25+ Resources That Will Amplify Your Efforts to Make the World Better
Amplifying good is a central part of our mission. That’s why we’ve compiled a list of resources you can use to give your purpose-driven efforts a boost or become an amplifier for causes that matter to you. Check out this guide to get started.
20+ Diversity, Equity, and Inclusion Resources for Purpose-Driven Organizations
As a purpose-driven organization, we’re always looking to better ourselves by expanding our diversity, equity, and inclusion knowledge and efforts. Check out these DEI resources we’ve compiled from individuals and organizations that are experts in the space, plus a few of our own DEI marketing guides.
Sparx’s Circular Economy Marketing Advice Masterpost
We need the circular economy to become a household word so we can protect the planet for generations to come. Sparx has compiled our circular economy marketing advice from across multiple blog posts so sustainability champions can find the tips they need quickly and effectively. Check it out for advice you can start using right away.
Diversity and Marketing: Why and How CAMSC-Certified Organizations Should Communicate Their Diversity
When CAMSC-certified brands communicate their diversity, everyone wins. Discover why and how CAMSC-certified companies should engage with DEI marketing in our purpose-driven guide, and get actionable tips you can start using right away.
Mind the Value-Action Gap: How Reframing Consumers as Investors Can Improve Marketing Results for Purpose-Driven Brands
While many consumers would like to buy products and services that are better for the world, only a fraction do. This value-action gap is a difficult chasm to cross, but for purpose-driven brands we believe it’s essential to reframe consumers as investors to improve marketing outcomes. Want to know where and how to begin? We’ve compiled six great recommendations to kickstart your impact marketing and narrow the value-action gap.
Considerations Before Hiring a Marketing Specialist
To make their impact story shine, many purpose-driven companies seek a marketing specialist to hire. But finding the right fit for the role is no simple task. Sparx is here to provide insight that will help purpose-driven brands find the best solution for their marketing needs.
3 Marketing Best Practices for Your B Corporation
Certified B Corporations (aka B Corps) share a commitment to a better way of doing business. As part of our mission to help companies and organizations that are making the world better succeed, we’ve compiled a list of three marketing best practices B Corps can leverage to stand out among their peers.
Why and How Circular Economy Companies in Canada Should Use Storytelling
Circular economy companies in Canada trying to amplify their good work often need a sidekick on their bold, impact-driven journey. And there’s no better helper to your marketing efforts than the age-old practice of storytelling. Why and how can storytelling help you win hearts and minds? You’ll have to keep reading to find out.
What Purpose-Driven Companies Need to Know About Insurance
A look at the complex relationship between impact companies and the insurance industry
How to Avoid Greenwashing Your Brand
As consumer demand for sustainability increases, so are the false or misleading claims, known as “greenwashing.” To help your brand avoid this pitfall, authentically make the world better, and seek the rewards of green marketing, check out these three helpful tips.
Why and How to Lead with Your Values in Content Marketing
Your organization has big dreams of making the world better. Chances are, there are people out there who share those same dreams and values. Leading with your values in your content marketing efforts can help grow a loyal, likeminded following, which can result in positive long-term benefits. Here’s our guide to leading with your values in content marketing.
Challenges That Are Unique to Sustainable Marketing and How to Overcome Them
Your purpose-driven organization is thinking outside of the box to make the world better. Similarly, your marketing efforts may also need some “out of the box” thinking to effectively communicate your impact and convince customers that you’re the environmentally and socially-conscious choice. Here’s Sparx’s guide to overcoming challenges that are unique to sustainable marketing.
How to Up Your Marketing Game On a Budget
Your organization is making the word better. Marketing can help you spread the word and achieve your impact goals. These days, marketing doesn’t have to be a luxury that breaks the bank. Here’s how to up your purpose-driven marketing game on a budget.
How to Set SMART Goals in Cause Marketing
Your company is working to make the world better. But how do you know the initiatives and campaigns you’re undertaking are having a tangible impact? And how close are you, really, to reaching your business and mission-driven goals? Here’s our guide on how to set SMART goals in cause marketing.
How Companies Can Harness the Power of Technology and Social Media to do Good
Actionable ways purpose-driven brands can amplify impact online
Recognizing and Eliminating Unconscious Bias in Your Organization
Try as we might, the human brain is not impervious to holding unconscious assumptions, beliefs, attitudes, and stereotypes about certain groups, also known as unconscious biases. This can have unwanted consequences for your organization, but if you challenge these unconscious biases, there are many benefits. Here’s our guide on how to address them.
5 Ways to Repurpose Evergreen Content
Content may be king, but it also requires a significant investment of effort and resources. Constantly churning out new content pieces to be your next “crowning achievement” requires a lot of researching, writing, editing, approving, and publishing. That’s why we’ve outlined five ways to repurpose evergreen content and reap the many benefits of doing so.
Why and How to Add More Diversity Into Your Marketing Efforts
Following the heightened activity of ongoing ground-breaking movements like Black Lives Matter, there has been a groundswell of corporate engagement on issues that affect marginalized folks, including within marketing campaigns. There are many benefits to adding diversity to your marketing efforts, but in order to avoid performative or disingenuous “woke-washing,” we’ve created a guide on how to do it in an authentic, actionable way to truly make the world better.
How to Create an Effective Marketing Strategy for Your Impact Organization
Impact organizations, companies with a goal of positive social, cultural, or environmental impact, are on the rise. However, how do these organizations broadcast their message to reach the right people with the right message? Here’s our guide to creating a marketing strategy to effectively and authentically promote your impact organization.
8 Benefits of Working from Home That Can Help Make the World Better
More employees than ever worked from home during the COVID-19 pandemic. As we enter a post-lockdown reality, many professionals are considering working remotely on a permanent basis to both better themselves and the environment. Here’s our list of 8 benefits of working from home that can help make the world better.
How to Avoid “Rainbow-Washing” during Pride Month
June is Pride month, which means it’s a great time for your organization to live its values and support the LGBTQ+ community. However, it’s important to make sure your efforts aren’t “rainbow-washing.” Here’s our guide on how to be a true ally this Pride month, and beyond.
Sustainable Business Practices
Sustainability can be a powerful key to unlocking previously untapped markets. Doing things differently makes us think and innovate – and as it turns out, that’s a trait consumers will pay more for. Read on for entrepreneurs that inspire us and Sparx’s 3 Ps of sustainability.
World of Online Advertising: How It Works
Online advertising is big business, but it can be daunting to the uninitiated. The marketing experts at Sparx Publishing Group break down this sometimes confusing world and explore the future of advertising.
What We Learned From Working at Home
Doing marketing work in a remote environment has its challenges, but leaning into effective communication can make your team just as agile as when working in the office together. Each segment of the Sparx Publishing team shares some essential tips for working from home effectively, from using video calls to setting boundaries to taking breaks.
3 TED Talks to Inspire You to Make the World Better
Sparx Publishing Group shares three TED Talks that capture the essence of our motto of “content to make the world better,” which we hope will spark inspiration in our audiences. By watching these talks, viewers will learn how to tell a good story, expand their mission, and spread goodness through innovation within their community.
How to Create a Successful Business Blog
The final installment of our three-part series on business blogging includes tips for putting together a highly effective blog, with examples that companies can learn from. In addition, Sparx provides information about alternative digital marketing tools that can help elevate your brand.
3 Marketing Thought Leaders You Need to Know
Optimism, out-of-the-box thinking, and pioneering ideas – that’s just a typical day’s work for forward-thinking marketing leaders Seth Godin, Simon Sinek, and Marie Forleo. And they’re all striving, each in their own way, to help make the world better.
4 Reasons a Company Blog Might Be Wrong for Your Business
This is the second installment of our three-part series on business blogging. It covers four important drivers that determine whether or not your company blog will succeed: commitment, continuity, competition, and cost.
Marketing Terms You Need to Know
Understanding core marketing concepts is one of the keys to success in business. To help, Sparx Publishing Group has compiled a list of marketing terms that you need to know. We will update this list with more terms on a regular basis, so be sure to bookmark this blog post and check back frequently!