When it comes to the purpose-driven space, marketing efforts not only include standard marketing goals but also serve to inspire action, communicate impact, attract the attention of like-minded audiences, and help the organization face greater degrees of scrutiny and expectation than brands outside the space.
A lot of purpose-driven organizations search for a talented marketing specialist who can help achieve these goals by checking every possible box. But finding someone with the right combination of skills, innovative thinking, and expertise is no simple task. So, what should you look for when you want to hire a marketing specialist?
Here’s what a marketing specialist should do, what they shouldn’t do, and what are the alternatives for a full-stack solution at a comparable cost.
What Marketing Specialists Should Do
According to Glassdoor, marketing specialists “develop, execute, and monitor marketing programs across a variety of channels.” While the scope of a marketing specialist will vary on the budget, needs, and size of the organization, their focus should be on, you guessed it, marketing.
A marketing specialist’s role should primarily consist of:
- Understanding key business initiatives and implementing the marketing plan/strategy;
- Supporting, project managing, and coordinating tasks for the execution of marketing campaigns;
- Tracking marketing initiatives to adjust if necessary;
- Conducting research on key areas, including competitors, customers, and trends, to identify opportunities for marketing;
- Working with the creative team (i.e. copywriter and graphic designer) to develop marketing collateral.
What Marketing Specialists Shouldn’t Do
Finding a jack-of-all-trades marketing specialist, equipped with an entire team’s worth of skill sets, is like finding a unicorn. Even if someone has all the desired skills, the sheer volume of work they are expected to handle tends to reduce their bandwidth and increase the chances of burnout and human error.
A marketing specialist should not be expected to:
- Work independently, expecting them to be an expert in and cover all areas of marketing;
- Create professional-level brand and marketing material (i.e. copy, design, video, etc.);
- Carry out duties that should be assigned to a marketing manager, such as setting budgets, developing the marketing strategy, or reporting to executives;
- Perform IT and HR tasks.
Finding the Right Solution
While an in-house marketing specialist may be the right choice for your organization, outsourcing your marketing may be a better solution depending on your needs. If you are interested in a full-stack marketing solution, agencies and vendors like Sparx are an excellent alternative to consider.
Marketing agencies fill knowledge gaps with specialized expertise, creating professional marketing strategies and campaigns. As a team of experts, they provide top-quality talent across multiple channels, from analytics and web design to branding and advertising.
Having a dedicated team of experts who already know how to work together, consistently work to stay current on the latest trends and best practices in the space and can assist your in-house marketing professional means your existing staff won’t have to deprioritize other tasks, and you don’t have to worry about the hiring and training process.
Not only that, but marketing agencies tend to use sophisticated tools and technologies, such as pricier software for design or analytics, that may not be accessible to in-house teams because of budget constraints. This leads to new levels of efficiency and effectiveness and opens up new avenues of innovation.
Working with marketing vendors and agencies also presents a lot of flexibility. You can scale up or down based on your needs, enabling you to find the ideal solution for your marketing budget.
Sparx is a Mission-Aligned Alternative
Looking for a full-stack, purpose-driven marketing solution? Contact the experts at Sparx for a free consultation. We’d love to help make your impact story shine.