Our work with TPD
6 case studies, spanning thought leadership, brand awareness, contact acquisition and search engine optimization.
Developing a guide for diverse hiring practices in the mining industry
Whitepapers · Thought LeadershipTPD is a recruiting and staffing agency that has provided workforce solutions for over 40 years across both the US and Canada.
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Crafting a campaign around diverse hiring practices in the mining industry
Marketing Collateral · Brand AwarenessWhen TPD wanted to help mining companies attract and retain crucial roles through essential diversity and inclusion practices, they turned to Sparx. Working alongside TPD, we built a full advertising campaign for promoting diverse hiring practices in mining, including a downloadable guide, landing page, and advertisements which were run across various search engines and social media channels.
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Presenting a unique tool in a time of crisis
Website Development · Brand AwarenessWhen the onset of COVID-19 changed workplace structure and ushered in the need to maintain strict social distancing, TPD, a recruiting and staffing agency across the US and Canada, asked Sparx to help raise awareness and inform employers of the Halo social…
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Generating new leads through continuous SEO improvements
Search Engine Optimization · Contact AcquisitionWe help TPD generate leads through continuous technical and on-page SEO efforts, revamping existing pages, creating lookalike pages with updated keywords, and making fresh content.
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Attracting new contacts and increasing engagement
Advertising Campaigns · Contact AcquisitionWhen recruiting and staffing agency TPD wanted to help attract mining companies interested in increasing their diversity and inclusion hiring practices, they turned to Sparx. Working alongside TPD, we built a full advertising campaign for promoting diverse hiring practices in mining.
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Revamping landing pages and ad campaigns to improve search visibility
Search Engine Optimization Growth · Search Engine OptimizationTo continuously improve search visibility, Sparx helps TPD through ongoing technical and on-page SEO optimization efforts. We conduct competitor research to supplement our analytics and determine the best keywords, and we apply this knowledge to revamp webpages, update marketing campaigns, create lookalike pages with crucial keywords, and build fresh content.
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