Getting the most out of event networking
- Category
- Contact Acquisition
- Deliverable
- Events
- Service
- Social and community
What the work was
The Canadian Securities Exchange (CSE), also known as the Exchange for Entrepreneurs, has a goal to provide public companies with a combination of cost-efficient access to capital markets and exceptional service.
A trusted partner of the CSE since 2014, Sparx has helped the CSE with marketing efforts to leverage key capital markets and industry events, both CSE-hosted and external, that open the door to new issuers and investors.
What we delivered
PDAC
Hosted annually by the Prospectors & Developers Association of Canada, the PDAC Convention is a premier mineral exploration and mining event known for attracting up to 30,000 attendees from over 130+ countries, providing a wealth of networking opportunities.
Participating annually, the CSE also hosts networking events, such as the PDAC Investor Luncheon, in conjunction with PDAC to amplify its presence and acquire contacts.
Sparx helps the CSE leverage these CSE-hosted networking events by writing, designing, and publishing pre-event online collateral, including Facebook, webpage, Eventbrite, social posts, and targeted emails to gauge interest. Then, following the events, we craft and deploy post-event emails to bolster the relationships with new contacts from the events. The effectiveness of these efforts is proven by the 2023 sold-out Investor Luncheon event.
Seminars
To gain networking contacts and attract potential issuers, the CSE has held various educational seminars, such as the CSE Networking Event – Securities Lawyers in Colorado, and Going Public and Raising Capital in Canada.
Sparx constructed Eventbrite pages, ran social media pushes, and designed graphics and materials to highlight these events and attract hyper-aligned audiences.
