Promoting net-zero resources for students
- Client
- Foundation for Environmental Stewardship
- Category
- Contact Acquisition
- Deliverable
- Advertising Campaigns
- Service
- Social and community
What the work was
Foundation for Environmental Stewardship (FES) is a non-profit sustainable development organization that empowers youth to create a more inclusive, fair, prosperous, and sustainable future. Its N:OW for Net-Zero project provides free educational resources for Canadian students and teachers across a variety of subjects, from science to social studies, for grades 7–12.
With a goal to increase awareness and obtain 500 downloads of its N:OW for Net-Zero curriculum resources, FES entrusted Sparx with an ad campaign. We set up a range of ads across company platforms, including Twitter, TikTok, Bing, Reddit, Facebook, Instagram, and Google, with targeted messages to appeal to specific audiences.
Overall, this campaign was a huge success: we delivered a month ahead of schedule and exceeded the target number of downloads!
