Case StudiesContact Acquisition
Promoting net-zero resources for students
- Client
- Foundation for Environmental Stewardship
- Category
- Contact Acquisition
- Deliverable
- Advertising Campaigns
The brief
Foundation for Environmental Stewardship (FES) is a non-profit sustainable development organization that empowers youth to create a more inclusive, fair, prosperous, and sustainable future. Its N:OW for Net-Zero project provides free educational resources for Canadian students and teachers across a variety of subjects, from science to social studies, for grades 7–12.
With a goal to increase awareness and obtain 500 downloads of its N:OW for Net-Zero curriculum resources, FES entrusted Sparx with an ad campaign. We set up a range of ads across company platforms, including Twitter, TikTok, Bing, Reddit, Facebook, Instagram, and Google, with targeted messages to appeal to specific audiences.
Overall, this campaign was a huge success: we delivered a month ahead of schedule and exceeded the target number of downloads!
More circular economy work
What we make, to make an impact
Our high-quality, editorially independent projects reflect our belief in being good at what we do for others by being good at it for ourselves.
Circular Economy Magazine
Circular Economy Magazine proves what’s possible for the circular economy in Canada and beyond by spotlighting the organizations, leaders, and innovations making circularity a reality.
circulareconomymag.com
Purpose Connections
This free online gathering brings together social purpose leaders, professionals, and advocates, to tackle topics related to the purpose economy and integration of purpose into core business strategy.
Watch the recordings
Next up on Purpose-Driven Events
- NOV12Diagnosing DisplacementOttawa, Canada
- NOV12Global Supply Chains ForumGeneva, Switzerland
- NOV12SPARK Toronto 2026EY Tower, Toronto, Canada
131 upcoming events across 4 focus areas.
Purpose-Driven Events
A free, open listing of upcoming purpose-driven events, designed to help changemakers reach impact goals, grow their audience, and make valuable connections.
purposedriven.eventsMake The World Better Magazine
Make The World Better Magazine is Sparx’s digital and print publication, which shares the incredible stories of organizations and individuals that are driving positive impact. Eight issues published between 2021 and 2024, each one built around a single theme.
See all issues
