Our work with The Canadian Securities Exchange
5 case studies, spanning championing diverse voices, thought leadership, brand awareness, contact acquisition and analytics & data-driven marketing.
Highlighting diversity and inclusion initiatives in the capital markets
Social Media Posts · Championing Diverse VoicesThe Canadian Securities Exchange (CSE), also known as the Exchange for Entrepreneurs, has a goal to provide public companies with a combination of cost-efficient access to capital markets and exceptional service.
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Showcasing the CSE’s capital market savvy and expertise
Magazines · Thought LeadershipTheir flagship publication, Canadian Securities Exchange Magazine, features the stories of business leaders and entrepreneurs in the capital markets, providing discourse around the latest trends, challenges, and opportunities within a specific game-changing sector, including mining, technology, psychedelics, cannabis, and plant-based foods.
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Maintaining a strong and active social media presence
Visual Branding · Brand AwarenessA trusted partner of the CSE since 2014, Sparx has integrated the CSE’s distinct visual identity and branding to design social media post imagery for updates on the Exchange’s programs, events, listed issuers, podcast, magazine, and company news, as well as holidays and observances.
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Getting the most out of event networking
Events · Contact AcquisitionA trusted partner of the CSE since 2014, Sparx has helped the CSE with marketing efforts to leverage key capital markets and industry events, both CSE-hosted and external, that open the door to new issuers and investors.
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Optimizing marketing on a monthly basis
Monthly Analytics · Analytics & Data-Driven MarketingA trusted partner of the CSE since 2014, Sparx captures website analytics for the CSE in order to optimize and enhance marketing and user interface performance. We present our findings on a monthly basis via a slide deck, along with recommendations, goals and targets, key takeaways, overviews and opportunities, and comprehensive data and analyses.
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