Optimizing marketing on a monthly basis

The Canadian Securities Exchange (CSE), also known as the Exchange for Entrepreneurs, has a goal to provide public companies with a combination of cost-efficient access to capital markets and exceptional service.

A trusted partner of the CSE since 2014, Sparx captures website analytics for the CSE in order to optimize and enhance marketing and user interface performance. We present our findings on a monthly basis via a slide deck, along with recommendations, goals and targets, key takeaways, overviews and opportunities, and comprehensive data and analyses.

Through monthly analytics, we identified opportunities to enhance engagement with prospective clients. By deploying targeted display ads on key webpages, we captured more leads, resulting in a 140% year-over-year increase in leads.

Our analysis showed LinkedIn was attracting followers from target audience segments. We developed tailored content and community engagement strategies, leading to a 25% year-over-year organic growth in followers.

Recognizing a growing international audience footprint, we launched a targeted ad campaign promoting resources for US and foreign investors. This initiative helped visitors understand how they could trade securities listed on the CSE from their home country, driving a 174% increase in traffic to the resources page.

Our ongoing analysis uncovered opportunities to optimize the user experience. By improving load times, enhancing mobile-friendliness, and refining overall usability, we successfully reduced the bounce rate by 10%.