Leveraging social media to showcase industry expertise
- Client
- EFS-plastics
- Category
- Thought Leadership
- Deliverable
- Social Media Posts
- Service
- Social and community
What the work was
EFS-plastics is a leading North American recycler based in Ontario since 2007 that works with producers to recycle their plastic scrap into 100% post-consumer recycled (PCR) resin to be used again for manufacturing, in turn diverting more than 100 million pounds per year of mixed plastics from ending up in landfills.
As a B2B organization, EFS-plastics uses LinkedIn and X to connect with industry professionals, share insights, and showcase its expertise in plastics recycling. Recognizing the role X plays in reaching the right audience, we played a key role in establishing their presence on the platform.
Sparx manages every step of the posting process, from ideation and design to copy and execution. We take a strategic approach, ensuring content is timely, relevant, and aligned with the company’s goals. Each post serves a strategic purpose, with the following being the current range of social posts we execute for EFS: event promotion, quarterly and ad hoc company updates, plastic industry news, company/product/services updates, quarterly newsletter sign-ups, team highlights, company culture, and relevant holiday recognitions.
