Case Studies/Thought Leadership/Using our white paper to improve diverse, inclusive, and equitable marketing efforts
Using our white paper to improve diverse, inclusive, and equitable marketing efforts
- Client
- Sparx’s Owned Marketing
- Category
- Thought Leadership
- Deliverable
- Whitepapers
- Service
- Content and editorial
What the work was
As a team of professionals creating content to make the world better, Sparx crafted this five-step guide to help organizations begin or improve their diversity, equity, and inclusion (DEI) marketing performance and share their diversity story in the hopes of making their audience feel seen and heard while authentically expanding their reach.
Along with the white paper, we created a landing page and an email drip campaign to share our DEI marketing advice, with organizations downloading to learn more.
