Providing accessible DIY investing news by going to the source
- Client
- Sparx Trading’s Look Back Look Ahead Magazine
- Category
- Thought Leadership
- Deliverable
- Magazines
- Service
- Content and editorial
What the work was
A one-stop resource for self-directed investors, from newbies to seasoned traders, Sparx Trading provides valuable information on the latest news, up-to-date promotions, and educational material within the Canadian online brokerage space.
Seeing a need for unbiased, straightforward information for Canadian self-directed online investors, Sparx Trading was born and became Sparx Publishing Group’s first marketing case study.
Look Back Look Ahead is Sparx Trading’s one-of-a-kind publication and magazine adaptation of the Look Back / Look Ahead content series. The series offers in-depth articles written by senior executives from Canadian online brokerages, providing unique perspectives on the Canadian online investing space and frank advice. Each issue also offers highlights from the previous year and previews what investors can look forward to in the coming year.
To create each issue, we start by reaching out to senior executives we would like to feature. Then, we design flatplans, copyedit articles, write additional copy, and design a cover that creatively depicts Sparx Trading’s signature bull and the bear characters in reimagined movie scenes.
Featured articles and digital companion series are posted on the Sparx Trading blog and each publication is accompanied by social media announcements.
