Sharing the stories of workers with disabilities
- Client
- Galt Foundation
- Category
- Championing Diverse Voices
- Deliverable
- Blogs
- Service
- Content and editorial
What the work was
Founded in 1998, Galt Foundation creates positive change by providing, promoting, and expanding employment opportunities for Americans with disabilities across multiple states.
To better highlight the significant value of employees with disabilities, Galt needed a trusted partner who understands the importance of championing historically excluded and underrepresented voices.
What we delivered
Success Stories Series
As part of our engagement, we helped Galt Foundation create a series of blog and social media posts that told the stories of individuals with disabilities who have found success in the workplace. We gathered information from interviews, crafted compelling narratives, and designed clean, uniform graphics to tie the series together. Delivered on time and on budget, these blog posts serve as evergreen content for Galt for their various marketing channels.
With these blogs, Galt was able to achieve:
- Authentic evergreen word of mouth. These blogs provided Galt with a powerful platform for demonstrating the effectiveness of its employment program and encouraging job seekers with disabilities to apply.
- A more humanized brand. Putting real faces to Galt’s services, this blog series made the brand feel more accessible for future job seekers with disabilities who may see themselves in the stories.
- Deepened audience engagement. By sharing these blogs through its channels, Galt was able to connect with its audience in a unique and personal way.
