More employees than ever worked from home during the COVID-19 pandemic. As we enter a post-lockdown reality, many professionals are considering working remotely on a permanent basis to both better themselves and the environment. Here’s our list of 8 benefits of working from home that can help make the world better.

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June is Pride month, which means it’s a great time for your organization to live its values and support the LGBTQ+ community. However, it’s important to make sure your efforts aren’t “rainbow-washing.” Here’s our guide on how to be a true ally this Pride month, and beyond.

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Sustainability can be a powerful key to unlocking previously untapped markets. Doing things differently makes us think and innovate – and as it turns out, that’s a trait consumers will pay more for. Read on for entrepreneurs that inspire us and Sparx’s 3 Ps of sustainability.

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• Sustainability Tips /

Online advertising is big business, but it can be daunting to the uninitiated. The marketing experts at Sparx Publishing Group break down this sometimes confusing world and explore the future of advertising.

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Doing marketing work in a remote environment has its challenges, but leaning into effective communication can make your team just as agile as when working in the office together. Each segment of the Sparx Publishing team shares some essential tips for working from home effectively, from using video calls to setting boundaries to taking breaks.

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• Work Life & Culture /

Sparx Publishing Group shares three TED Talks that capture the essence of our motto of “content to make the world better,” which we hope will spark inspiration in our audiences. By watching these talks, viewers will learn how to tell a good story, expand their mission, and spread goodness through innovation within their community.

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The final installment of our three-part series on business blogging includes tips for putting together a highly effective blog, with examples that companies can learn from. In addition, Sparx provides information about alternative digital marketing tools that can help elevate your brand.

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Optimism, out-of-the-box thinking, and pioneering ideas – that’s just a typical day’s work for forward-thinking marketing leaders Seth Godin, Simon Sinek, and Marie Forleo. And they’re all striving, each in their own way, to help make the world better.

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This is the second installment of our three-part series on business blogging. It covers four important drivers that determine whether or not your company blog will succeed: commitment, continuity, competition, and cost.

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Understanding core marketing concepts is one of the keys to success in business. To help, Sparx Publishing Group has compiled a list of marketing terms that you need to know. We will update this list with more terms on a regular basis, so be sure to bookmark this blog post and check back frequently!

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