While many consumers would like to buy products and services that are better for the world, only a fraction do. This value-action gap is a difficult chasm to cross, but for purpose-driven brands we believe it’s essential to reframe consumers as investors to improve marketing outcomes. Want to know where and how to begin? We’ve compiled six great recommendations to kickstart your impact marketin...

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To make their impact story shine, many purpose-driven companies seek a marketing specialist to hire. But finding the right fit for the role is no simple task. Sparx is here to provide insight that will help purpose-driven brands find the best solution for their marketing needs.

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Certified B Corporations (aka B Corps) share a commitment to a better way of doing business. As part of our mission to help companies and organizations that are making the world better succeed, we’ve compiled a list of three marketing best practices B Corps can leverage to stand out among their peers.

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Circular economy companies in Canada trying to amplify their good work often need a sidekick on their bold, impact-driven journey. And there’s no better helper to your marketing efforts than the age-old practice of storytelling. Why and how can storytelling help you win hearts and minds? You’ll have to keep reading to find out.

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A look at the complex relationship between impact companies and the insurance industry

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As consumer demand for sustainability increases, so are the false or misleading claims, known as “greenwashing.” To help your brand avoid this pitfall, authentically make the world better, and seek the rewards of green marketing, check out these three helpful tips.

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Your organization has big dreams of making the world better. Chances are, there are people out there who share those same dreams and values. Leading with your values in your content marketing efforts can help grow a loyal, likeminded following, which can result in positive long-term benefits. Here’s our guide to leading with your values in content marketing.

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Your purpose-driven organization is thinking outside of the box to make the world better. Similarly, your marketing efforts may also need some “out of the box” thinking to effectively communicate your impact and convince customers that you’re the environmentally and socially-conscious choice. Here’s Sparx’s guide to overcoming challenges that are unique to sustainable marketin...

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• Sustainability Tips /

Your company is working to make the world better. But how do you know the initiatives and campaigns you’re undertaking are having a tangible impact? And how close are you, really, to reaching your business and mission-driven goals? Here’s our guide on how to set SMART goals in cause marketing.

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Whether you’re tackling ever-evolving climate crises, social justice issues, or animal welfare concerns, it can be challenging to know how to effectively utilize technology on your company’s journey to making the world better. Luckily, it’s at your fingertips with the click of a button (literally). Here’s how to harness the power of technology and social media to do good.

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