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Actionable ways purpose-driven brands can amplify impact online
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Actionable ways purpose-driven brands can amplify impact online
Try as we might, the human brain is not impervious to holding unconscious assumptions, beliefs, attitudes, and stereotypes about certain groups, also known as unconscious biases. This can have unwanted consequences for your organization, but if you challenge these unconscious biases, there are many benefits. Here’s our guide on how to address them.
Content may be king, but it also requires a significant investment of effort and resources. Constantly churning out new content pieces to be your next “crowning achievement” requires a lot of researching, writing, editing, approving, and publishing. That’s why we’ve outlined five ways to repurpose evergreen content and reap the many benefits of doing so.
It seems like more and more people are taking control of their wealth through self-directed investing. However, trying to find comprehensive information about online brokerages isn’t always easy. That’s why Sparx Trading was born. Find out how Sparx Trading helps make the world better via successful content marketing that empowers Canadians to improve their financial wellbeing with accessible a...
Following the heightened activity of ongoing ground-breaking movements like Black Lives Matter, there has been a groundswell of corporate engagement on issues that affect marginalized folks, including within marketing campaigns. There are many benefits to adding diversity to your marketing efforts, but in order to avoid performative or disingenuous “woke-washing,” we’ve created a guide on how t...
Impact organizations, companies with a goal of positive social, cultural, or environmental impact, are on the rise. However, how do these organizations broadcast their message to reach the right people with the right message? Here’s our guide to creating a marketing strategy to effectively and authentically promote your impact organization.
More employees than ever worked from home during the COVID-19 pandemic. As we enter a post-lockdown reality, many professionals are considering working remotely on a permanent basis to both better themselves and the environment. Here’s our list of 8 benefits of working from home that can help make the world better.
June is Pride month, which means it’s a great time for your organization to live its values and support the LGBTQ+ community. However, it’s important to make sure your efforts aren’t “rainbow-washing.” Here’s our guide on how to be a true ally this Pride month, and beyond.
When it comes to your brand strategy, no detail is too small. Even our font helps get key messages about Sparx Publishing Group across, including who we are, what inspires us, and what we think the future holds. Keep reading to learn more about our typeface, Proxima Nova, and how it reflects our anything-is-possible brand and values.
Sustainability can be a powerful key to unlocking previously untapped markets. Doing things differently makes us think and innovate – and as it turns out, that’s a trait consumers will pay more for. Read on for entrepreneurs that inspire us and Sparx’s 3 Ps of sustainability.