Optimism, out-of-the-box thinking, and pioneering ideas – that’s just a typical day’s work for forward-thinking marketing leaders Seth Godin, Simon Sinek, and Marie Forleo. And they’re all striving, each in their own way, to help make the world better.

• Purpose-Driven Marketing Tips /

This is the second installment of our three-part series on business blogging. It covers four important drivers that determine whether or not your company blog will succeed: commitment, continuity, competition, and cost.

• Purpose-Driven Marketing Tips /

Understanding core marketing concepts is one of the keys to success in business. To help, Sparx Publishing Group has compiled a list of marketing terms that you need to know. We will update this list with more terms on a regular basis, so be sure to bookmark this blog post and check back frequently!

• Purpose-Driven Marketing Tips /