Following the heightened activity of ongoing ground-breaking movements like Black Lives Matter, there has been a groundswell of corporate engagement on issues that affect marginalized folks, including within marketing campaigns. There are many benefits to adding diversity to your marketing efforts, but in order to avoid performative or disingenuous “woke-washing,” we’ve created a guide on how t...

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Impact organizations, companies with a goal of positive social, cultural, or environmental impact, are on the rise. However, how do these organizations broadcast their message to reach the right people with the right message? Here’s our guide to creating a marketing strategy to effectively and authentically promote your impact organization.

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More employees than ever worked from home during the COVID-19 pandemic. As we enter a post-lockdown reality, many professionals are considering working remotely on a permanent basis to both better themselves and the environment. Here’s our list of 8 benefits of working from home that can help make the world better.

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• Work Life & Culture /

June is Pride month, which means it’s a great time for your organization to live its values and support the LGBTQ+ community. However, it’s important to make sure your efforts aren’t “rainbow-washing.” Here’s our guide on how to be a true ally this Pride month, and beyond.

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When it comes to your brand strategy, no detail is too small. Even our font helps get key messages about Sparx Publishing Group across, including who we are, what inspires us, and what we think the future holds. Keep reading to learn more about our typeface, Proxima Nova, and how it reflects our anything-is-possible brand and values.

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Sustainability can be a powerful key to unlocking previously untapped markets. Doing things differently makes us think and innovate – and as it turns out, that’s a trait consumers will pay more for. Read on for entrepreneurs that inspire us and Sparx’s 3 Ps of sustainability.

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• Sustainability Tips /

Online advertising is big business, but it can be daunting to the uninitiated. The marketing experts at Sparx Publishing Group break down this sometimes confusing world and explore the future of advertising.

• Purpose-Driven Marketing Tips /

Doing better isn’t always easy, but it’s definitely worth pursuing. We took Sparx Publishing Group’s mission of “Content to make the world better” and put it into action. Check out some of the initiatives we undertook, and discover the lessons we learned along the way.

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Sparx Publishing Group’s in-house publication, SparxTrading.com, recently released the latest issue of the Look Back / Look Ahead magazine, a one-of-a-kind series that provides a unique glimpse into the world of do-it-yourself investing. Learn more about the magazine and about how Sparx Trading aims to impact the world with this valuable content.

• Work Life & Culture /

Doing marketing work in a remote environment has its challenges, but leaning into effective communication can make your team just as agile as when working in the office together. Each segment of the Sparx Publishing team shares some essential tips for working from home effectively, from using video calls to setting boundaries to taking breaks.

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