While many consumers would like to buy products and services that are better for the world, only a fraction do. This value-action gap is a difficult chasm to cross, but for purpose-driven brands we believe it’s essential to reframe consumers as investors to improve marketing outcomes. Want to know where and how to begin? We’ve compiled six great recommendations to kickstart your impact marketin...

• Purpose-Driven Marketing Tips /

Circular Economy Leadership Canada (CELC) is on a mission to create a network of networks that will advance the circular economy. Learn more in this exclusive interview with Managing Director Paul Shorthouse, as featured in Make The World Better Magazine.

• Make The World Better Magazine /

Textile Lab for Circularity is unravelling the take-make-waste cycle and weaving a circular model for the fashion industry. Learn more in this exclusive interview with Megan Bourassa, Impact Strategist & Project Manager.

• Make The World Better Magazine /

To make their impact story shine, many purpose-driven companies seek a marketing specialist to hire. But finding the right fit for the role is no simple task. Sparx is here to provide insight that will help purpose-driven brands find the best solution for their marketing needs.

• Purpose-Driven Marketing Tips /

Circular Rubber Technologies is closing the loop on the huge problem of giant tire waste. Discover how in this exclusive interview with Co-Founder & CEO Maartje van der Sande, as featured in Make The World Better Magazine.

• Make The World Better Magazine /

Certified B Corporations (aka B Corps) share a commitment to a better way of doing business. As part of our mission to help companies and organizations that are making the world better succeed, we’ve compiled a list of three marketing best practices B Corps can leverage to stand out among their peers.

• Purpose-Driven Marketing Tips /

Enerkem offers disruptive clean technology that transforms non-recyclable waste into a sustainable source of power. Learn more in this exclusive interview with Valerie Gonzalo, Public Relations and Communications Consultant.

• Make The World Better Magazine /

The Sparx team is proud to announce that we are now a CAMSC-certified business! What does this certification mean and how does it impact our mission to make the world better? Read on to find out more.

• Impact Inspiration & Initiatives /
• Work Life & Culture /

EcoMeter is connecting Vancouverites with sustainable dining options. Learn about this community-based resource hub in this exclusive interview with Jill Robinson, Project Manager at the Faculty of Medicine at the University of British Columbia and EcoMeter Project Co-lead.

• Make The World Better Magazine /

Does holiday waste make you feel like the Grinch? Discover eco-friendly gift ideas with Sparx’s Sustainable Gift Giving Guide and grow your zero-waste efforts three sizes this season.

• Impact Inspiration & Initiatives /
• Sustainability Tips /